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Influencer Sponsored Content Agreement

Answer a few questions to create a professional Influencer Sponsored Content Agreement, ready to edit and sign.

Step 1 of 1110 sections · answer each, then create your document

The creator

The influencer, content creator, or the company through which they work.

For a business, use its registered name, including "LLC" or "Inc." if it has one.
Used for written notices under the agreement.

The brand

The brand paying for the content, or the agency signing on its behalf.

For a business, use its registered name, including "LLC" or "Inc." if it has one.
Used for written notices under the agreement.

The campaign

A short name both sides will recognise, for example "Spring Glow Launch" or "Back-to-school 2027."
For example, the launch date, the audience the brand wants to reach, or a store page the content should drive traffic to.
The campaign period is when the content is produced and published. Publish dates must fall inside it.
Choose every platform the campaign covers. Each deliverable below is assigned to one of them.
One entry per platform, for example "@maya.makes on Instagram and TikTok; Maya Makes on YouTube."

Deliverables and schedule

List each piece of content as a separate deliverable, with its draft and publish dates. Up to five.

Count each kind of content once and use the quantity for repeats, for example "1 reel" and "3 story sets" are two deliverables.
The day the creator sends the draft for approval.
Counted from the day it is published. A story that the platform removes automatically counts as live for the time it is shown.
For a service, such as a stay or a class, choose "keeps them" if nothing has to be returned.

Content requirements

What the content must get across, one point per line, for example "Mention the 20% launch discount" or "Show the serum being applied in the morning routine."
Everything the content must tag or include, for example "@glowlabs
Tracked links, discount codes, or a landing page. Needed for an affiliate commission to be tracked.
For example, competitor products in frame, unreleased packaging, or price comparisons.

Approvals and disclosure

The draft due dates in the schedule must leave at least this many days before the publish date.
A round is one set of change requests on a draft. Enter 0 if no revisions are included.
"Yes" keeps the schedule moving. "No" means the creator waits for written approval and the publish date moves back.
The creator must always disclose the sponsorship clearly, in the way the platform and applicable law require. Enter a label here only if the brand wants particular wording as well, such as "#ad" or "Paid partnership with Glow Labs."

Compensation and payment

Usage rights and reporting

Counted from each piece's publish date. This covers organic reposts and shares with credit, not paid ads.
Leave blank if no reporting is required. Analytics means the platform's own insights, such as reach, views, and link clicks.

Exclusivity and other terms

Covers unreleased products, campaign plans, and pricing the creator learns about while working on the campaign.
For example, an event the creator will attend, a second language for captions, or how gifted products for giveaways are handled.

Governing law

Often the state where the brand is based, or where the creator lives.

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