Social Media Management Agreement

The social media manager or agency

Is the manager a business or an individual?

Manager's full legal name

For a business, use its registered name, including "LLC" or "Inc." if it has one.

Street address

City

State

ZIP code

Email optional

Used for written notices under the agreement.

Phone optional

The client

Is the client a business or an individual?

Client's full legal name

For a business, use its registered name, including "LLC" or "Inc." if it has one.

Street address

City

State

ZIP code

Email optional

Used for written notices under the agreement.

Phone optional

Platforms

Posting schedule

How is the number of posts counted?

How many posts per week?

Stories, replies and comments do not count as posts.

How many days before the first post in it will the manager share each content calendar?

The content calendar lists the planned posts, their dates, and their captions and images.

Content and approval

Who creates the posts?

How many days does the client have to approve or comment on the content calendar?

If the client does not respond in time, can planned posts be treated as approved after a reminder?

Yes No

Choosing "no" means nothing is posted without the client's approval, which can leave gaps in the schedule. Posts about prices, discounts, contests and paid boosts always need actual approval.

Comments and messages

Will the manager respond to comments and direct messages for the client?

Yes No

Accounts and access

How will the manager get into the client's accounts?

Either way, the client owns its accounts, pages, followers and data.

Within how many days after the agreement ends must the manager hand back full control and remove its access?

Paid boosting

Will the manager boost posts or run small paid promotions for the client?

Yes No

The client pays the platforms directly with its own payment method. This is separate from the manager's fees.

Reporting

How often will the manager send reports?

What should the reports cover?

Follower counts

Reach and impressions

Engagement (likes, comments, shares, saves)

Link clicks and website visits

Best-performing posts

Comments and messages handled

Boosting spend and results

Brand guidelines and pausing posts

Does the client have written brand guidelines, such as a style guide or tone-of-voice rules?

Yes No

If the client asks the manager to pause all scheduled posts, within how many hours must it do so?

For example during an emergency, a public complaint, or a sensitive news event. This deadline applies at any time of day, including nights, weekends and holidays.

May the manager show published posts for the client in its own portfolio?

Yes No

Term

Start date

End date optional

Leave blank if the work continues until either side ends it.

How many days' written notice must either side give to end the agreement early?

Fees and payment

How will the manager be paid?

Amount

The monthly fee, the fee per post, or the hourly rate, depending on your answer above. Boosting spend is not included.

One-time setup fee optional

For example for auditing the accounts, setting up profiles, and building the first content calendar and templates.

How many days does the client have to pay each invoice?

Enter 0 if payment is due on receipt.

Accepted payment methods

Bank transfer

Check

Credit or debit card

Payment app

Late payment fee optional

How are costs such as scheduling software, stock images and music licenses handled?

This does not cover boosting spend, which the client pays the platforms directly.

Final terms

Should both sides keep each other's business information confidential?

Yes No

Anything else both sides agreed to? optional

Which state's law should govern this agreement?

Usually the state where the manager or the client is based.

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Social Media Management Agreement

The social media manager or agency

The client

Platforms

Posting schedule

Content and approval

Comments and messages

Accounts and access

Paid boosting

Reporting

Brand guidelines and pausing posts

Term

Fees and payment

Final terms

Review your answers

Fix these before continuing

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