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Influencer Sponsored Content Agreement

Create an influencer agreement covering deliverables and publish dates, approvals, sponsorship disclosure, fees, usage rights, and cancellation. Preview first.

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What this document does

An agreement between a content creator and a brand, or the agency acting for it, for a sponsored-content campaign: the platforms and deliverables with their draft and publish dates, the brief and content standards, drafts and approvals, sponsorship disclosure, a flat fee, per-deliverable fees or product-only compensation with optional commission and bonus, usage rights, exclusivity, and what happens when either side cancels. It is not a talent management or agency representation agreement and does not cover ongoing brand-ambassador programs or employment.

What it covers

  • Parties
  • The Campaign
  • Deliverables and Schedule
  • Content Requirements
  • Approvals and Disclosure
  • Compensation and Payment
  • Ownership and Usage Rights
  • Cancellation and Ending the Agreement
  • Additional Terms
  • General Provisions

A template you fill in yourself from your own answers. LeaseCraft is not a law firm and does not give legal advice; for advice about your situation, talk to a lawyer.

How it works

1

Answer the questions

Plain-language questions about the people, dates and terms.

2

Preview it free

Read the document built from your answers and change anything before you download.

3

Download PDF and Word

Included with LeaseCraft Annual ($19.99/year).

Questions about the Influencer Sponsored Content Agreement

The campaign and the product being promoted, the platforms and the creator's accounts, each deliverable with its draft and publish dates, how long content stays live, the key messages and anything the creator must not show, how drafts are approved, how the sponsorship is disclosed, the fee and when it is paid, what the brand may do with the content, and what each side owes if the campaign is cancelled.

Yes. Choose product-only compensation, enter the retail value of the product or gift, and the agreement says the creator keeps it as compensation with no cash fee. You can still add an affiliate commission on tracked sales or a performance bonus on top.

The creator agrees to disclose the sponsorship clearly and conspicuously in every deliverable, in the form the platform's rules and applicable law require, using the platform's paid-partnership tool where there is one. The brand can add a preferred label such as "#ad" and can require a missing disclosure to be corrected within 24 hours.

The creator keeps ownership. The brand gets a license to repost and share each piece on its own channels, with credit, for the number of months you choose. Paid advertising and whitelisting are covered only if you switch on the paid-usage option, which carries its own fee and term.

Before content is produced, the brand owes a cancellation fee only if you set one, as a percentage of the fee. Once content has been produced the full fee for that deliverable is owed, and published content stays live for its minimum live period unless the brand asks for it to come down.

Yes. Enter up to five deliverables, each with a content type, platform, quantity, draft due date, and publish date. They appear as a schedule table, and with per-deliverable pricing each line gets its own fee and the totals are added up for you.

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