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Marketing Services Agreement

Create a marketing services agreement covering channels, content approval, ad spend, reporting, account access, and who owns the creative work.

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What this document does

An agreement between a marketing agency or freelance marketer and a business client, covering the marketing channels and services, content approval, advertising spend and management fees, performance reporting, ownership of ad and social accounts, creative work, marketing compliance, fees, and how either side can end it.

What it covers

  • Parties
  • The Services
  • Content Review and Approval
  • Advertising Spend
  • Reporting and Results
  • Term
  • Fees and Payment
  • Accounts, Access, and Brand Materials
  • Creative Work
  • Marketing Compliance
  • Responsibilities and Limits
  • Ending the Agreement
  • Additional Terms
  • General Provisions

A template you fill in yourself from your own answers. LeaseCraft is not a law firm and does not give legal advice; for advice about your situation, talk to a lawyer.

How it works

1

Answer the questions

Plain-language questions about the people, dates and terms.

2

Preview it free

Read the document built from your answers and change anything before you download.

3

Download PDF and Word

Included with LeaseCraft Annual ($19.99/year).

Questions about the Marketing Services Agreement

The marketing channels and services, any deliverables, how content is approved before it is published, how advertising spend is paid for and capped, how often results are reported, who owns the ad and social media accounts, who owns the creative work, the fees, and how either side can end the agreement.

You choose whether the client pays the ad platforms directly or the agency pays them and bills the client at cost. Either way you set a monthly ad budget that cannot be exceeded without the client's written approval, and you can add a management fee as a percentage of ad spend.

The client. The agreement says the client owns its advertising, social media, analytics and email accounts and the data in them, and the agency must hand back full control when the agreement ends.

No. Rankings, traffic, leads and sales depend on many things outside the agency's control, so the agreement says forecasts are estimates, not promises. The agency does commit to regular performance reports.

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Answer the questions, then preview the finished document before you download it.

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